House of Narrative developed the creative direction for Amsiln Studio, laying the foundation for its brand, spatial identity, and communication. In addition to the overall concept, we also developed the logo and the visual and graphic language of the studio. Together, this work provides a clear framework that can be applied across both online and offline contexts, while also informing future interior design decisions.

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THE STUDIO

Amsiln Studio is a professional space for creation, expression, and collaboration in Tamraght, Morocco—one of the first studios of its kind in the region. Founded by local professional photographer Med Lebsat and professional coach Martina Thurner, the studio was conceived as a place where high-quality content production and focused work come together. The space is fully equipped for brand development, podcast recording, visual campaigns, and video production, offering the technical and spatial conditions needed to work at a professional level.

Beyond the production studio, Amsiln includes a dedicated coworking environment for creative professionals. The focus is on concentration and execution, creating a setting that supports collaboration without compromising focus. In addition to offering space, Amsiln Studio operates as a creative partner for local brands, supporting them through content development and visual storytelling.

OUR WORK

During the initial development phase, House of Narrative worked closely with the founders on visual direction, interior design consultancy, early-stage copy, and the development of the brandbook. The aim of this phase was to create an identity that connects content, space, and positioning, while remaining flexible enough to grow with the studio over time.

To translate the concept into something tangible, we developed a moodboard and aesthetic direction that shaped the studio’s visual and spatial language. This framework guides interior choices, branding decisions, and future touchpoints, ensuring coherence between atmosphere and function. For each functional area within the studio, we developed a distinct concept, translated into a practical plan and supported by curated material options and visual references for sourcing. This allowed the studio to make informed design decisions while maintaining consistency across the space.