IN THE HONOR OF ICONIC STORYTELLING FROM OUR TIME AND BEYOND UNITING STORIES ACROSS TIMES, PLACES AND CULTURES
ONTO A CULTURALLY-CONNECTED FUTURE THAT BLESSES HISTORY
LET’S STAY INSPIRED
IN THE HONOR OF ICONIC STORYTELLING FROM OUR TIME AND BEYOND UNITING STORIES ACROSS TIMES, PLACES AND CULTURES
ONTO A CULTURALLY-CONNECTED FUTURE THAT BLESSES HISTORY
LET’S STAY INSPIRED
IN THE HONOR OF ICONIC STORYTELLING FROM OUR TIME AND BEYOND UNITING STORIES ACROSS TIMES, PLACES AND CULTURES
ONTO A CULTURALLY-CONNECTED FUTURE THAT BLESSES HISTORY
LET’S STAY INSPIRED

Visual direction for Simone Dining

House Of Narratives contribution to concept, branding and interior advice for SImone Dining based in the South of Morocco's coastal town Tamraght.

In coastal town Tamraght, in the south of Morocco, Simone Dining brings together two cultures through food, design, and atmosphere. House of Narrative was invited to craft the first phase of its branding and interior direction—designing an identity that speaks fluently to both Moroccan and Italian sensibilities, with a warm retro touch. The aim was create a visual and spatial language that feels equally at home in the both local as tourism rhythm of Tamraght and the café-lined avenues of Milan, ready to grow into future menus, signage, and storytelling.

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THE STORY BEGINS WITH SHARED MEALS AND ENDLESS CONVERSATIONS IN A MOROCCAN HOME OF FOUNDER SOUFIANE, WHERE THE FOUNDER AND HIS FIRST FLATMATE SIMONE WOULD GATHER FRIENDS AROUND IMPROVISED DINNER TABLES, TURNING SPONTANEOUS SIMPLE INGREDIENTS INTO MEMORABLE FEASTS WHERE CULTURES MEET.

Inspired by Simone's gift for bringing people together through food, we transformed a garage into this Italian dining space-embracing that cherished Italian tradition of turning intimate spaces into cozy spots for shared meals Caffé Simone merges Moroccan warmth and colors with Italian tradition and flavor. It's where Ta Hmraght-Taghazout's travel and beach spirit meets Milan's retro café culture. Perfect for a quick coffee, a long lunch or intimate dinner. Drawing from our region's local markets, we create dishes that celebrate both Moroccan and Italian culinary traditions. Our chef draws inspiration from Sicily's ancient kitchens, where Arab and Italian flavors came together beautifully during the Emirate of Sicily (831-1091). Nine centuries later, we bring these timeless Mediterranean flavors to our tables, inviting you to be part of a rich Mediterranean heritage.

DELIVERABLES

  • Logo design
  • Brand book
  • Menu and first brand materials
  • Interior advise

All images are the property of their respective owners and have been sourced by House of Narrative from publicly available archives and online sources.

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Visual direction for Simone Dining

House Of Narratives contribution to concept, branding and interior advice for SImone Dining based in the South of Morocco's coastal town Tamraght.